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Privacy Policy

Data Protection Statement

The responsible party for data processing is: Gunther Schoepf Schegargasse 18/9 1190 Vienna Austria

We have composed this privacy statement (version 05.10.2020-211134201) to explain to you, in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679, what information we collect, how we use data and what choices you have as a visitor to this website.

Unfortunately, it is in the nature of such statements to sound very technical; however, we have tried to describe the most important things as simply and clearly as possible.

Automatic Data Storage

When you visit websites today, certain information is automatically created and stored, just as it is on this website.

When you visit our website as you are doing now, our web server (computer on which this website is stored) automatically logs data such as:

Web server log files are generally stored for two weeks and then automatically deleted. We do not pass on this data, but we cannot exclude the possibility that this data will be viewed in the event of unlawful behavior.

Cookies

Our website uses HTTP cookies to store user-specific data. In the following, we explain what cookies are and why they are used, to help you better understand this privacy statement.

What exactly are cookies?

Whenever you surf the internet, you use a browser. Common browsers include Chrome, Safari, Firefox, Internet Explorer, and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

It is undeniable: Cookies are genuinely useful little helpers. Nearly all websites use cookies. More precisely, they are HTTP cookies, as there are also other cookies for other applications. HTTP cookies are small files that our website stores on your computer. These cookie files are automatically placed in the “brain” of your browser, the cookie folder. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store specific user data about you, such as language or personal page settings. When you revisit our site, your browser transmits the “user-related” information back to our site. Thanks to the cookies, our website knows who you are and offers you the setting you are accustomed to. In some browsers, each cookie has its own file; in others, like Firefox, all cookies are stored in a single file.

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, while third-party cookies are created by partner websites (e.g., Google Analytics). Each cookie must be assessed individually because each cookie stores different data. Also, the lifespan of a cookie varies from a few minutes to several years. Cookies are not software programs and do not contain viruses, trojans, or other “pests”. Cookies also cannot access information on your PC.

For example, cookie data might look like this:

A browser should be able to support the following minimum sizes:

What types of cookies are there? The specific cookies we use depend on the services employed and will be addressed in the following sections of this privacy policy. Here, we briefly discuss the various types of HTTP cookies.

There are four types of cookies:

Essential Cookies These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed when a user puts a product in the shopping cart, then continues surfing other pages, and later proceeds to checkout. These cookies ensure that the shopping cart does not get deleted even if the user closes their browser window.

Functional Cookies These cookies collect information about user behavior and whether the user receives error messages. They also measure the loading time and behavior of the website in different browsers.

Targeting Cookies These cookies enhance user-friendliness. For example, entered locations, font sizes, or form data are saved.

Advertising Cookies These cookies are also known as targeting cookies. They are used to deliver advertising tailored to the user. This can be very practical but also very annoying.

Usually, you will be asked when you first visit a website which types of cookies you want to allow. And of course, this decision is also stored in a cookie.

How can I delete cookies?

Whether and how you use cookies is up to you. Regardless of the service or website from which the cookies originate, you always have the option to delete, disable, or partially allow cookies. For example, you can block third-party cookies but allow all others.

If you want to see which cookies have been stored in your browser, or if you want to change or delete cookie settings, you can find this in your browser settings:

If you fundamentally do not want cookies, you can configure your browser to always inform you when a cookie is to be set. This allows you to decide on a case-by-case basis whether to allow the cookie or not. The procedure varies depending on the browser. It is best to search Google using the term “delete cookies Chrome” or “disable cookies Chrome” in the case of a Chrome browser.

What about my privacy? Since 2009, the so-called “Cookie Regulations” have been in place. These stipulate that the storage of cookies requires your consent. However, reactions to these regulations vary significantly across EU countries. In Austria, however, this directive was implemented in § 96 Abs. 3 of the Telecommunications Act (TKG).

If you want to know more about cookies and do not shy away from technical documentation, we recommend RFC 6265, the Request for Comments by the Internet Engineering Task Force (IETF) titled “HTTP State Management Mechanism”.

Storage of Personal Data

Personal data that you transmit to us electronically on this website, such as your name, email address, physical address, or other personal details submitted via forms or comments in the blog, are used by us, together with the time and IP address, solely for the specified purpose, stored securely, and not disclosed to third parties.

We use your personal data only for communication with those visitors who expressly wish to be contacted and for the processing of services and products offered on this website. We do not share your personal data without consent, but we cannot exclude the possibility that this data could be viewed in the event of unlawful behavior.

If you send us personal data via email – thus outside this website – we cannot guarantee secure transmission and protection of your data. We advise you never to transmit confidential data unencrypted via email.

Rights According to the General Data Protection Regulation

According to the provisions of the GDPR and the Austrian Data Protection Act (DSG), you are fundamentally entitled to the following rights:

If you believe that the processing of your data violates data protection laws or your data protection rights have otherwise been infringed, you can lodge a complaint with the supervisory authority, which in Austria is the Data Protection Authority, available at https://www.dsb.gv.at/.

Evaluation of Visitor Behavior

In the following privacy statement, we inform you whether and how we evaluate data from your visit to this website. Typically, the evaluation of the collected data is done anonymously, and we cannot deduce your identity from your behavior on this website.

You can learn more about how to object to this evaluation of visit data in the following privacy statement.

TLS Encryption with HTTPS

We use HTTPS to transmit data securely over the Internet (privacy by design, Article 25(1) GDPR). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we ensure the protection of confidential data. You can recognize the use of this data transmission security by the small lock symbol on the top left of the browser and the use of HTTPS (instead of HTTP) as part of our Internet address.

Google Maps Privacy Policy

We use Google Maps on our website, a service provided by Google Inc. In Europe, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for all Google services. Google Maps allows us to better display locations and tailor our service to meet your needs. By using Google Maps, data is transferred to Google and stored on Google’s servers. Here, we will discuss in detail what Google Maps is, why we use this Google service, what data is stored, and how you can prevent this.

What is Google Maps?

Google Maps is an online map service provided by Google. With Google Maps, you can search online via a PC, tablet, or app for exact locations of cities, landmarks, accommodations, or businesses. If businesses are represented on Google My Business, additional information about the company is displayed along with the location. To show directions, map excerpts of a location can be embedded into a website using HTML code. Google Maps displays the earth’s surface as a street map or as an aerial or satellite image. Thanks to Street View images and high-quality satellite pictures, very accurate representations are possible.

Why do we use Google Maps on our website?

All our efforts on this site aim to provide you with a useful and meaningful experience. By integrating Google Maps, we can provide you with key information about various locations. You can see at a glance where our company is based. The directions always show you the best or fastest way to reach us. You can retrieve the route for travel by car, public transport, on foot, or by bicycle. For us, providing Google Maps is part of our customer service.

What data does Google Maps store?

For Google Maps to provide its full service, it needs to collect and store data from you. This includes, among others, the search terms you enter, your IP address, and also the latitude and longitude coordinates. If you use the route planner function, the start address you entered is also stored. However, this data storage takes place on Google Maps’ web pages. We can only inform you about it but have no control over it. Since we have integrated Google Maps into our website, Google sets at least one cookie (Name: NID) in your browser. This cookie stores data about your user behavior. Google primarily uses this data to optimize its own services and provide personalized advertising for you.

The following cookie is set in your browser due to the integration of Google Maps:

Note: We cannot guarantee the completeness of the data stored. Specifically, with the use of cookies, changes are never to be excluded. To identify the NID cookie, a separate test page was created where only Google Maps was integrated.

How Long and Where are the Data Stored?

Google servers are located in data centers around the world, although most are based in America. Therefore, your data is predominantly stored in the USA. You can find out exactly where Google’s data centers are located here: Google Data Centers.

Google distributes data across various media. This method speeds up data retrieval and provides better protection against potential tampering attempts. Each data center also has specific emergency programs. For example, if there are issues with Google hardware or a natural disaster incapacitates the servers, the data is still fairly secure.

Google stores some data for a fixed period of time. For other data, Google only offers the option to delete it manually. Furthermore, the company anonymizes information (such as advertising data) in server logs by deleting part of the IP address and cookie information after 9 or 18 months.

How Can I Delete My Data or Prevent Data Storage?

With the automatic deletion feature introduced in 2019, information about location and web/app activity is stored for either 3 or 18 months, depending on your decision, and then deleted. You can also manually delete this data from your history via your Google account at any time. If you want to completely prevent your location from being tracked, you need to pause the “Web and App Activity” setting in your Google account. Click on “Data and Personalization” and then on the “Activity controls” option. Here, you can turn the activities on or off.

In your browser, you can also disable, delete, or manage individual cookies. Depending on the browser you use, the method varies slightly. The following instructions show how to manage cookies in your browser:

If you fundamentally do not want cookies, you can configure your browser to always inform you when a cookie is to be set. This allows you to decide on a case-by-case basis whether to allow the cookie or not.

Google is an active participant in the EU-U.S. Privacy Shield Framework, which ensures the correct and secure transfer of personal data. More information can be found at Privacy Shield. If you want to learn more about how Google processes data, we recommend reading Google’s own privacy policy at Google Privacy Policy.

Google Fonts Privacy Policy

On our website, we use Google Fonts, which are “Google fonts” provided by Google Inc. For Europe, the company Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for all Google services.

Using Google Fonts does not require you to sign up or input a password, nor does it store any cookies in your browser. The files (CSS, fonts) are requested from the Google domains fonts.googleapis.com and fonts.gstatic.com. According to Google, the requests for CSS and fonts are completely separate from all other Google services. If you have a Google account, there is no need to worry that your Google account details will be transmitted to Google while using Google Fonts. Google records the use of CSS (Cascading Style Sheets) and the fonts used and stores this information securely. We will look in detail at how the data storage is handled.

What are Google Fonts? Google Fonts (formerly Google Web Fonts) is a directory of over 800 fonts that Google makes available to its users for free.

Many of these fonts are published under the SIL Open Font License, while others have been released under the Apache License. Both are free software licenses.

Why do we use Google Fonts on our website? With Google Fonts, we can use fonts on our own website, and we do not have to upload them to our own server. Google Fonts is an important component in maintaining the quality of our website. All Google fonts are automatically optimized for the web, which saves data volume and is a significant advantage, especially for use on mobile devices. When you visit our site, the low file size ensures a fast loading time. Furthermore, Google Fonts are secure web fonts. Different image synthesis systems (rendering) in various browsers, operating systems, and mobile devices can lead to errors. Such errors can partially distort texts or entire web pages visually. Thanks to the fast Content Delivery Network (CDN), there are no cross-platform problems with Google Fonts. Google Fonts supports all popular browsers (Google Chrome, Mozilla Firefox, Apple Safari, Opera) and works reliably on most modern mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad, iPod). We use Google Fonts so we can present our entire online service as beautifully and uniformly as possible.

What data is stored by Google? When you visit our website, the fonts are reloaded via a Google server. This external call transmits data to Google servers. Thus, Google also recognizes that you, or your IP address, visited our website. The Google Fonts API is designed to reduce the use, storage, and collection of end-user data to what is necessary for proper font delivery. API stands for “Application Programming Interface” and serves, among other things, as a data transmitter in the software sector.

Google Fonts securely stores CSS and font requests at Google and thus are protected. By collecting usage numbers, Google can determine how well the individual fonts are received. Google publishes the results on internal analysis pages, such as Google Analytics. Additionally, Google uses data from its own web crawler to determine which websites use Google Fonts. This data is published in the BigQuery database of Google Fonts. Entrepreneurs and developers use the Google Web service BigQuery to explore and move large amounts of data.

However, it should be noted that each Google Font request also automatically transmits information such as language settings, IP address, version of the browser, browser screen resolution, and browser name to Google servers. Whether this data is also stored is not clearly ascertainable or is not explicitly communicated by Google.

How Long and Where Are the Data Stored?

Google stores requests for CSS assets for one day on its servers, which are primarily located outside the EU. This allows us to use the fonts through a Google stylesheet. A stylesheet is a style template that makes it easy and quick to change, for example, the design or the font of a website.

The font files are stored on Google’s servers for one year. The aim is to generally improve the loading time of websites. When millions of websites refer to the same fonts, they are cached after the first visit and appear immediately on all other websites visited later. Sometimes, Google updates the font files to reduce the file size, increase language coverage, and improve the design.

How Can I Delete My Data or Prevent Data Storage?

The data that Google stores for a day or a year cannot be simply deleted. The data is automatically transmitted to Google when a page is called up. To delete this data prematurely, you must contact Google support at Google Support. To prevent data storage in this case, you must avoid visiting our site.

Unlike other web fonts, Google gives us unrestricted access to all fonts. We can thus access an unlimited array of fonts and thus optimize our website. More about Google Fonts and other questions can be found at Google Fonts FAQ. While Google addresses data protection issues there, really detailed information about data storage is not included. It is relatively difficult to get precise information from Google about stored data.

You can also read about what data Google generally collects and what these data are used for at Google Privacy Policy.

Google Fonts Local Privacy Policy

On our website, we use Google Fonts by Google Inc. In Europe, the company Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible. We have integrated the Google fonts locally, i.e., on our web server – not on Google’s servers. This means there is no connection to Google servers and therefore no data transmission or storage.

What Are Google Fonts?

Previously known as Google Web Fonts, Google Fonts is an interactive directory of over 800 fonts that Google provides for free. With Google Fonts, one could use fonts without having to upload them to one’s own server. However, to prevent any data transmission to Google’s servers, we have downloaded the fonts to our server. This way, we act in compliance with data protection regulations and do not send any data to Google Fonts.

Unlike other web fonts, Google gives us unrestricted access to all fonts. We can thus access an unlimited array of fonts and thus optimize our website. More about Google Fonts and other questions can be found at Google Fonts FAQ.

Google Analytics Privacy Policy

We use Google Analytics (GA), the analytics tracking tool of the American company Google Inc., on our website. For Europe, the company Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. For example, when you click a link, this action is stored in a cookie and sent to Google Analytics. With the reports we receive from Google Analytics, we can better tailor our website and service to your needs. Below, we delve into the tracking tool and especially inform you about what data is stored and how you can prevent this.

What is Google Analytics?

Google Analytics is a tracking tool used for the traffic analysis of our website. To enable Google Analytics to function, a tracking code is incorporated into the code of our website. When you visit our website, this code records various actions you perform on our website. Once you leave our website, these data are sent to Google Analytics servers and stored there.

Google processes the data and we receive reports on your user behavior. These reports can include the following:

Why do we use Google Analytics on our website?

Our goal with this website is clear: We want to provide you with the best possible service. The statistics and data from Google Analytics help us achieve this goal.

The statistically analyzed data give us a clear picture of the strengths and weaknesses of our website. On one hand, we can optimize our site so that it is more easily found by interested people on Google. On the other hand, the data help us understand you as a visitor better. We know very precisely what we need to improve on our website to offer you the best possible service. The data also serve us to make our advertising and marketing measures more individual and cost-effective. After all, it only makes sense to show our products and services to people who are interested in them.

What Data Does Google Analytics Store?

Google Analytics uses a tracking code to create a random, unique ID linked to your browser cookie. This allows Google Analytics to recognize you as a new user. When you return to our site, you are recognized as a “returning” user. All collected data are stored along with this user ID, enabling the evaluation of pseudonymous user profiles.

Identifiers such as cookies and app instance IDs measure your interactions on our website. Interactions include all types of actions you perform on our website. If you also use other Google systems (such as a Google Account), data generated via Google Analytics can be linked to third-party cookies. Google does not share Google Analytics data unless we, as the website operators, authorize it. Exceptions can occur if legally required.

The following cookies are used by Google Analytics:

Note: This list cannot claim to be exhaustive, as Google may change the selection of their cookies at any time.

Here is an overview of the key data collected with Google Analytics:

Other data include contact information, any reviews, media playback (e.g., if you play a video through our site), sharing content via social media, or adding to your favorites. This enumeration is not exhaustive and serves only as a general guide to the data storage by Google Analytics.

How Long and Where Are the Data Stored?

Google operates servers all around the world, with most of them located in America. Therefore, your data is mostly stored on American servers. You can read more about the locations of Google’s data centers here: Google Data Centers.

Your data is distributed across various physical devices. This distribution helps data to be retrieved faster and protects it from manipulation. Each Google data center has appropriate emergency programs for your data. For example, if Google’s hardware fails or if natural disasters incapacitate servers, the risk of service interruptions at Google remains low.

By default, Google Analytics is set to keep user data for 26 months before automatically deleting it. However, we have the option to choose a retention period for user data ourselves. We have five options available:

Once the specified period expires, data is deleted once a month. This retention period applies to data linked with cookies, user identification, and advertising IDs (e.g., DoubleClick cookies). Report results are based on aggregated data and are stored independently from user data. Aggregated data combines individual data into a larger dataset.

How Can I Delete My Data or Prevent Data Storage?

According to the data protection laws of the European Union, you have the right to obtain information about your data, update it, delete it, or restrict its use. Using the browser add-on to disable Google Analytics JavaScript (ga.js, analytics.js, dc.js) prevents Google Analytics from using your data. You can download and install the browser add-on here: Browser Add-on for Disabling Google Analytics. Please note that this add-on only disables data collection by Google Analytics.

If you want to disable, delete, or manage cookies (independent of Google Analytics), each browser has its own instructions:

Google Analytics is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. More information can be found at Privacy Shield.

We hope we have provided you with the essential information about Google Analytics data processing. If you want to learn more about the tracking service, we recommend these links: Google Analytics Terms of Service and Google Analytics Support.

Google Analytics IP Anonymization

We have implemented IP address anonymization on this website through Google Analytics. This feature was developed by Google to allow this website to comply with the applicable data protection laws and recommendations of local data protection authorities, which prohibit the storage of the full IP address. Anonymization or masking of the IP occurs as soon as the IP addresses arrive at the Google Analytics data collection network, before any storage or processing of the data takes place.

You can find more information about IP anonymization at Google Analytics IP Anonymization Help.

Google Analytics Reports on Demographic Characteristics and Interests

We have enabled the advertising reporting features in Google Analytics. The reports on demographic characteristics and interests provide data on age, gender, and interests. This allows us to get a better picture of our users without being able to attribute this data to individual persons. Learn more about the advertising features at Google Analytics Advertising Features.

You can stop the use of your Google account’s activities and information under “Ad settings” by unchecking the boxes on Google Ad Settings.

Google Analytics Opt-out Link

If you click on the following opt-out link, you can prevent Google from tracking further visits on this website. Note: Deleting cookies, using your browser’s incognito/private mode, or using a different browser will cause data to be collected again.

Disable Google Analytics

Google Analytics Data Processing Amendment

We have entered into a direct customer agreement with Google to use Google Analytics, by accepting the “Data Processing Amendment” in Google Analytics.

You can learn more about the Data Processing Amendment for Google Analytics here: Google Analytics Data Processing Amendment.

Google Analytics Data Processing Amendment

We have entered into a direct customer agreement with Google for the use of Google Analytics by accepting the “Data Processing Amendment” within Google Analytics.

You can find more information about the Data Processing Amendment for Google Analytics here: Google Analytics Data Processing Amendment

Google Analytics Google Signals Privacy Statement

We have enabled Google Signals in Google Analytics. This updates the existing Google Analytics functions (advertising reports, remarketing, cross-device reports, and reports on interests and demographic characteristics) to receive aggregated and anonymized data from you, provided you have allowed personalized ads in your Google account.

The unique feature here is that it involves cross-device tracking. This means your data can be analyzed across devices. By activating Google Signals, data is collected and linked to your Google account. For example, Google can recognize if you view a product on our website using a smartphone and later purchase the product using a laptop. Thanks to the activation of Google Signals, we can launch cross-device remarketing campaigns, which would not be possible otherwise. Remarketing means that we can show you our offers on other websites as well.

Furthermore, Google Signals collects additional visitor data in Google Analytics, such as location, search history, YouTube history, and data about your actions on our website. This provides us with better advertising reports and more useful information about your interests and demographic characteristics from Google. This includes your age, what language you speak, where you live, or which gender you identify with. Additional social criteria such as your profession, marital status, or income are also included. All these characteristics help Google Analytics to define person groups or target audiences.

The reports also help us better assess your behavior, desires, and interests. As a result, we can optimize and adapt our services and products for you. These data typically expire after 26 months. Please note that this data collection only occurs if you have allowed personalized advertising in your Google account. These are always aggregated and anonymized data and never data about individual persons. You can manage or delete this data in your Google account.

Facebook Pixel Privacy Policy

We use the Facebook Pixel on our website, for which we have implemented a code. The Facebook Pixel is a snippet of JavaScript code that loads a collection of functions allowing Facebook to track user actions if they have come to our website via Facebook ads. For example, if you purchase a product on our website, the Facebook Pixel is triggered and records your actions on our website in one or more cookies. These cookies enable Facebook to match your user data (such as IP address, User ID) with the data from your Facebook account, after which Facebook deletes these data. The data collected are anonymous to us and not visible, and are only used within the context of advertising placements. If you are a Facebook user and logged in, the visit to our website is automatically linked to your Facebook user account.

We aim to show our services or products only to those who are genuinely interested. With the help of the Facebook Pixel, our advertising measures can be better tailored to your desires and interests. Thus, Facebook users (who have allowed personalized advertising) see relevant advertising. Additionally, Facebook uses the collected data for analysis purposes and its own advertising displays.

Below, we show you the cookies that were set by integrating the Facebook Pixel on a test page. Please note that these are sample cookies. Depending on the interaction on our website, different cookies are set.

Note: The above cookies relate to individual user behavior. Changes in Facebook’s cookie use can occur at any time.

If you are logged in to Facebook, you can change your ad preferences at Facebook Ad Preferences. If you are not a Facebook user, you can generally manage your online advertising preferences at Your Online Choices. Here you have the option to disable or enable providers.

To learn more about Facebook’s privacy practices, we recommend reviewing the company’s own privacy policies at Facebook Privacy Policy.

Facebook Automatic Advanced Matching Privacy Statement

We have also activated Automatic Advanced Matching as part of the Facebook Pixel feature. This function of the Pixel allows us to send hashed emails, names, gender, city, state, postal code, date of birth, or phone number as additional information to Facebook, provided you have supplied us with this data. This activation enables us to tailor our Facebook advertising campaigns more precisely to people interested in our services or products.

Google Tag Manager Privacy Policy

We use Google Tag Manager, a product of Google Inc., on our website. In Europe, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for all Google services. Google Tag Manager is one of many useful marketing products from Google. With Google Tag Manager, we can centrally implement and manage code snippets from various tracking tools used on our website.

This privacy policy aims to explain what Google Tag Manager does, why we use it, and how data is processed.

What is Google Tag Manager? Google Tag Manager is an organizational tool that allows us to centrally integrate and manage website tags through a user interface. Tags are small code snippets that, for example, track your activities on our website using JavaScript code snippets inserted into our site’s source code. These tags often come from Google’s internal products like Google Ads or Google Analytics, but tags from other companies can also be managed through the manager. These tags perform various functions such as collecting browser data, feeding data to marketing tools, integrating buttons, setting cookies, and tracking users across multiple websites.

Why do we use Google Tag Manager on our website? As the saying goes, “Organization is half the battle!” This certainly applies to maintaining our website. To make our website as appealing as possible for you and all people interested in our products and services, we need various tracking tools like Google Analytics. The data collected by these tools show us what interests you most, where we can improve our services, and who else we should show our offers to. To make this tracking work, we need to integrate specific JavaScript codes into our website. We could technically integrate each tracking tool’s code snippet separately into our source code, but that takes a lot of time and can get confusing. That’s why we use Google Tag Manager. It allows us to easily integrate and manage the necessary scripts from one place. Moreover, Google Tag Manager offers an easy-to-use interface and does not require programming skills, helping us keep our tag jungle orderly.

What data does Google Tag Manager store? The Tag Manager itself is a domain that does not set cookies and does not store data. It acts merely as a “manager” of the implemented tags. The data are collected by the individual tags of various web analytics tools. The data are routed through Google Tag Manager to the individual tracking tools and are not stored.

However, the situation is different for the integrated tags of various web analytics tools, such as Google Analytics. Depending on the analysis tool, various data about your web behavior are usually collected, stored, and processed using cookies. Please refer to our privacy policies for the individual analysis and tracking tools we use on our website.

In the account settings of the Tag Manager, we have allowed Google to receive anonymized data from us. This only pertains to the use and utilization of our Tag Manager and not to your data stored via the code snippets. We allow Google and others to receive selected data in an anonymized form. We thus agree to the anonymous sharing of our website data. Despite extensive research, we could not determine exactly which aggregated and anonymous data are forwarded. Google deletes all information that could identify our website. Google combines the data with hundreds of other anonymous website data and creates user trends as part of benchmarking measures. Benchmarking compares one’s own results with those of competitors. Based on the collected information, processes can be optimized.

How long and where are the data stored? When Google stores data, they are stored on Google’s own servers. The servers are distributed around the world, most of which are in America. You can find out exactly where Google’s servers are located here: Google Data Center Locations.

For information on how long individual tracking tools store data about you, please refer to our specific privacy texts for each tool.

How can I delete my data or prevent data storage? Google Tag Manager itself does not set cookies but manages tags of various tracking websites. In our privacy texts for each tracking tool, you will find detailed information on how you can delete or manage your data.

Google is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the proper and secure transfer of personal data. More information can be found at Privacy Shield. To learn more about Google Tag Manager, we recommend visiting the FAQs at Google Tag Manager FAQ.

Embedded Social Media Elements Privacy Policy

We integrate elements from social media services on our website to display images, videos, and texts. When you visit pages that display these elements, data from your browser is transferred to the respective social media service and stored there. We do not have access to these data. The following links will take you to the pages of the respective social media services where you can learn how they handle your data:

Facebook Privacy Policy

We use selected tools from Facebook on our website. Facebook is a social media network operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. With these tools, we can offer the best possible options to you and people interested in our products and services. Below we provide an overview of the various Facebook tools, the data that are sent to Facebook, and how you can delete these data.

What are Facebook Tools? In addition to many other products, Facebook also offers the so-called “Facebook Business Tools,” which is the official name used by Facebook. However, since this term is not widely known, we have chosen to simply call them Facebook Tools. These include:

These tools extend Facebook’s services and enable it to receive information about user activities outside of Facebook.

Why do we use Facebook Tools on our website? We aim to show our services and products only to those who are genuinely interested in them. Using Facebook ads, we can reach exactly these people. To provide relevant advertising, Facebook requires information about people’s desires and needs, which is gathered from the behavior and contact data on our website. Thus, Facebook collects better user data and can show interested people appropriate advertising about our products or services. These tools thus enable tailored advertising campaigns on Facebook.

What data are stored by Facebook Tools? Using individual Facebook Tools may result in the transmission of personal data (customer data) to Facebook. Depending on the tools used, customer data such as names, addresses, phone numbers, and IP addresses may be sent.

Facebook uses this information to match the data with the data it already has on you if you are a Facebook member. Before customer data is transmitted to Facebook, a process called “hashing” occurs, which transforms a large dataset into a string of characters. This also encrypts the data.

Besides contact data, “event data” are also transmitted. “Event data” refers to the information we receive about you on our website. For example, which subpages you visit or which products you buy from us. Facebook does not share this information with third parties (such as advertisers) unless explicitly authorized or legally required. “Event data” can also be linked to contact data, allowing Facebook to offer better personalized advertising. After the mentioned matching process, Facebook deletes the contact data.

To deliver optimized advertising, Facebook uses the event data only when aggregated with other data (collected in different ways by Facebook). Facebook also uses these event data for security, protection, development, and research purposes. Many of these data are transmitted via cookies. Cookies are small text files used to store data or information in browsers. Depending on the tools used and whether you are a Facebook member, various cookies may be stored in your browser. In the descriptions of the individual Facebook tools, we go into more detail about individual Facebook cookies. General information about Facebook’s use of cookies is also available at Facebook Cookies Policy.

How long and where are the data stored? Facebook stores data until it is no longer needed for their services and Facebook products, or until your Facebook account is deleted, whichever comes first. Facebook has servers around the world where its data are stored. However, customer data is deleted within 48 hours after it has been matched with Facebook user data.

How can I delete my data or prevent data storage? According to the General Data Protection Regulation, you have the right to access, correct, transfer, and delete your data.

Full data deletion occurs only if you delete your Facebook account completely. Here’s how to delete your Facebook account:

  1. Click on ‘Settings’ at Facebook.
  2. In the left column, click “Your Facebook Information.”
  3. Click “Deactivation and Deletion.”
  4. Choose “Delete Account,” then click “Continue to Account Deletion.”
  5. Enter your password, click “Continue” and then click “Delete Account.”

Data storage that Facebook receives through our site is also done via cookies (e.g., social plugins). In your browser, you can disable, delete, or manage individual or all cookies depending on which browser you use. The following instructions show how to manage cookies in your browser:

If you do not want cookies in general, you can set up your browser to always inform you when a cookie is being set. This allows you to decide on a case-by-case basis whether to allow the cookie or not.

Facebook is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the proper and secure transfer of personal data. More information can be found at Privacy Shield. We hope this provides you with key information about the use and data processing by Facebook tools. If you want to learn more about how Facebook uses your data, we recommend reviewing their Data Policy at Facebook Privacy Updates.

Facebook Social Plugins Privacy Policy

Our website incorporates social plugins from the company Facebook Inc. These buttons are recognizable by the classic Facebook logo, such as the “Like” button (the hand with the thumb raised) or by a distinct “Facebook Plugin” label. A social plugin is a small part of Facebook that is integrated into our site. Each plugin serves a specific function, the most common being the well-known “Like” and “Share” buttons.

The following social plugins are offered by Facebook:

For detailed information on how each plugin is used, visit Facebook Developers Plugins. We use social plugins to enhance your user experience on our site and because they help Facebook optimize our advertisements.

If you have a Facebook account or have visited facebook.com before, Facebook has already set at least one cookie in your browser. In this case, your browser sends information to Facebook via this cookie as soon as you visit our site or interact with the social plugins (e.g., the “Like” button).

The information received is deleted or anonymized within 90 days. According to Facebook, this data includes your IP address, the website you visited, the date, the time, and other information concerning your browser.

To prevent Facebook from collecting a lot of data during your visit to our website and linking it with Facebook’s data, you must log out of Facebook while visiting our site.

If you are not logged in to Facebook or do not have a Facebook account, your browser sends less information to Facebook because you have fewer Facebook cookies. Nevertheless, data such as your IP address or which website you are visiting can still be transmitted to Facebook. We want to clearly state that we do not precisely know the contents of the data transmitted. However, we strive to inform you as comprehensively as possible about data processing based on our current knowledge. You can read about how Facebook uses data in the company’s Data Policy at Facebook Data Policy.

The following cookies are set in your browser when you visit a website with Facebook social plugins:

Note: These cookies were set after a test, even if you are not a Facebook member.

If you are logged in to Facebook, you can change your ad settings at Facebook Ad Preferences. If you are not a Facebook user, you can manage your usage-based online advertising at Your Online Choices. Here, you have the option to disable or enable providers.

To learn more about Facebook’s privacy practices, we recommend reviewing the company’s own privacy policies at Facebook Privacy Policies.

Facebook Login Privacy Policy

We have integrated the convenient Facebook Login on our page, allowing you to easily log in with your Facebook account without having to create a separate user account. If you choose to register using Facebook Login, you will be redirected to the social media network Facebook, where you log in with your Facebook user data. This login process stores and transmits data about you and your user behavior to Facebook.

Facebook uses various cookies to store data. Below, we show you the most important cookies that are set or already exist in your browser when you log in via Facebook Login on our site:

Note: The cookies listed are just a small selection of the cookies available to Facebook. Other cookies include _fbp, sb, or wd. A complete enumeration is not possible since Facebook has a variety of cookies and uses them variably.

Facebook Login provides a quick and easy registration process on one hand, and on the other, it enables us to share data with Facebook. This allows us to better tailor our offers and advertising campaigns to your interests and needs. The data we receive from Facebook in this way include public data such as:

In return, we provide Facebook with information about your activities on our website, such as the device you used, which subpages you visit, or what products you have purchased.

By using Facebook Login, you consent to the processing of data. You can revoke this consent at any time. If you want more information about data processing by Facebook, we recommend reviewing Facebook’s privacy policy at https://www.facebook.com/policy.php.

If you are logged into Facebook, you can change your ad settings at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen.

Instagram Privacy Policy

We have integrated features from Instagram on our website. Instagram is a social media platform operated by Instagram LLC, located at 1601 Willow Rd, Menlo Park, CA 94025, USA. Since 2012, Instagram has been a subsidiary of Facebook Inc. and is part of Facebook’s products. Embedding Instagram content on our website allows us to display content such as buttons, photos, or videos from Instagram directly on our website. When you visit pages on our website that have integrated Instagram functions, data are transmitted to, stored by, and processed by Instagram. Instagram uses the same systems and technologies as Facebook, meaning your data can be processed across all Facebook companies.

Below, we aim to provide you with a more detailed insight into why Instagram collects data, what data it collects, and how you can largely control the data processing. Since Instagram is part of Facebook Inc., we derive our information from both Instagram’s guidelines and Facebook’s data policies.

What is Instagram? Instagram is one of the most famous social media networks worldwide. It combines the advantages of a blog with those of audiovisual platforms like YouTube or Vimeo. On Instagram (referred to as “Insta” by users), you can upload photos and short videos, apply various filters to them, and distribute them to other social networks. Even if you prefer to be a passive user, you can follow other interesting users.

Why do we use Instagram on our website? Instagram has really boomed in recent years. Naturally, we responded to this boom by ensuring that you feel as comfortable as possible on our website. Therefore, enriching our content with helpful, funny, or exciting content from Instagram is essential to us. Since Instagram is a subsidiary of Facebook, the data collected can also be useful for personalized advertising on Facebook. Thus, only people who are genuinely interested in our products or services see our advertisements.

Instagram also uses the collected data for measurement and analytics purposes. We receive aggregated statistics and more insight into your preferences and interests. Importantly, these reports do not personally identify you.

What data are stored by Instagram? When you access one of our web pages that has Instagram features integrated (such as Instagram pictures or plugins), your browser automatically connects to Instagram’s servers. Data are transmitted to, stored by, and processed by Instagram, whether you have an Instagram account or not. This data includes information about our website, your computer, purchases made, advertisements you see, and how you use our services. Additionally, the date and time of your interaction with Instagram are stored. If you have an Instagram account or are logged in, Instagram stores much more information about you.

Facebook differentiates between customer data and event data, which we assume applies to Instagram as well. Customer data includes, for example, your name, address, phone number, and IP address. This data is only transmitted to Instagram after it has been “hashed.” Hashing transforms a dataset into a string of characters, encrypting the contact data. Event data provided to Instagram includes information about your user behavior. It is possible that contact data is combined with event data. The collected contact data is matched with the data Instagram already has about you.

Data is transmitted to Facebook via small text files (cookies) that are usually set in your browser. Depending on the Instagram features you use and whether you have an Instagram account, various data are stored.

We assume that Instagram’s data processing works like Facebook’s. If you have an Instagram account or have visited www.instagram.com, Instagram has set at least one cookie. If so, your browser sends information to Instagram via the cookie as soon as you interact with an Instagram feature. Data are deleted or anonymized no later than 90 days after the alignment. Despite our efforts to understand Instagram’s data processing, we cannot precisely say what data Instagram collects and stores.

Below, we show you the cookies that are set in your browser at a minimum when you interact with an Instagram feature (like a button or an Instagram image), assuming you do not have an Instagram account. If you are logged in to Instagram, significantly more cookies will be set in your browser.

These cookies were used in our test:

Note: We cannot claim completeness here. The cookies set depend on the embedded features and your use of Instagram.

How long and where are the data stored? Instagram shares the received information among the Facebook companies with external partners and with people you connect globally. Data processing complies with their own data policy. Your data, among other things for security reasons, are distributed across Facebook servers around the world, most of which are located in the USA.

How can I delete my data or prevent data storage? Thanks to the General Data Protection Regulation, you have the right to access, transfer, correct, and delete your data. You can manage your data in the Instagram settings. If you want to completely delete your data on Instagram, you need to permanently delete your Instagram account.

Here’s how to delete your Instagram account:

  1. Open the Instagram app. On your profile page, scroll down and click on “Help Area”.
  2. You will now be directed to the company’s website. On the website, click on “Manage Account” and then on “Delete Your Account”.

If you delete your account completely, Instagram deletes posts such as your photos and status updates. Information that others have shared about you is not part of your account and is not deleted.

As mentioned above, Instagram primarily stores your data via cookies. You can manage, disable, or delete these cookies in your browser. Depending on your browser, cookie management works slightly differently. Here are the instructions for the most common browsers.

You can also set up your browser to be informed whenever a cookie is to be set. This allows you to decide individually whether to allow the cookie or not.

Instagram, as a subsidiary of Facebook Inc., participates in the EU-U.S. Privacy Shield Framework, ensuring correct data transfer between the USA and the European Union. Learn more at Privacy Shield. We have tried to provide you with the most important information about data processing by Instagram. For more detailed information, you can study Instagram’s data policies at Instagram Help.

Newsletter Privacy Policy

When you sign up for our newsletter, you provide us with the aforementioned personal data and grant us the right to contact you via email. We use the data collected during the newsletter subscription exclusively for our newsletter and do not share it with third parties.

If you unsubscribe from the newsletter – you can find the link to do so at the bottom of every newsletter – we will delete all data associated with your subscription to the newsletter.

Twitter Privacy Policy

We have integrated functions from Twitter on our website. These include, for example, embedded tweets, timelines, buttons, or hashtags. Twitter is a microblogging service and a social media platform owned by Twitter Inc., One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland.

To our knowledge, the mere integration of Twitter functions does not transmit any personal data or data about your web activities to Twitter within the European Economic Area and Switzerland. It is only when you interact with Twitter functions, such as clicking on a button, that data may be sent to, stored by, and processed by Twitter. We have no control over this data processing and are not responsible for it. In this privacy policy, we aim to provide an overview of the data Twitter stores, what Twitter does with this data, and how you can largely protect yourself from data transmission.

What is Twitter? For some, Twitter is a news service; for others, a social media platform; and yet others consider it a microblogging service. All these descriptions are valid and more or less mean the same thing.

Both individuals and companies use Twitter to communicate with interested parties via short messages. Twitter allows only 280 characters per message, which are called “tweets.” Unlike platforms like Facebook, which focus on maintaining a network of “friends,” Twitter aims to serve as a global and open news platform. On Twitter, you can also maintain an anonymous account, and both the company and users can delete tweets.

Why do we use Twitter on our website? Like many other websites and businesses, we strive to offer our services and communicate with our customers through various channels. Twitter, as a valuable “small” news service, has become dear to us. We often tweet or retweet exciting, funny, or interesting content. We understand that you cannot follow every channel individually because you have other things to do. That is why we have integrated Twitter functions on our website. You can follow our Twitter activity “on the spot” or access our Twitter page via a direct link. By integrating it, we enhance our service and user-friendliness on our website.

What data does Twitter store? Some of our subpages use the integrated Twitter functions. When you interact with Twitter content, such as clicking on a button, Twitter can record and store data even if you do not have a Twitter account. These data are called “log data” and include demographic data, browser cookie IDs, your smartphone’s ID, hashed email addresses, and information about which pages you visited on Twitter and what actions you took there. Twitter naturally stores more data if you have a Twitter account and are logged in. Most data storage happens via cookies. Cookies are small text files that are set in your browser and send various information to Twitter.

Here is an example of cookies set when you are not logged into Twitter but visit a webpage with integrated Twitter functions. Please consider this list as a sample; we cannot guarantee its completeness, as the choice of cookies always changes and depends on your individual interactions with Twitter content.

These cookies were used in our test:

Note: Twitter also works with third parties, which is why we recognized three Google Analytics cookies, _ga, _gat, _gid, during our test.

Twitter uses the collected data to better understand user behavior and thus improve its own services and advertising offers. The data also serve internal security measures.

How long and where is the data stored? When Twitter collects data from other websites, they are deleted, aggregated, or otherwise obscured after a maximum of 30 days. Twitter servers are located in various server centers in the United States, so it is assumed that collected data is gathered and stored in America. Our research could not definitively determine whether Twitter also has its own servers in Europe. In general, Twitter may store the data until it is no longer useful to the company, until you delete the data, or until there is a legal obligation to delete it.

How can I delete my data or prevent data storage? Twitter repeatedly emphasizes in its privacy policies that it does not store data from external website visits if you or your browser are located in the European Economic Area or Switzerland. However, if you interact directly with Twitter, Twitter will of course store data about you.

If you have a Twitter account, you can manage your data by clicking on the “Profile” button, then on “More,” and then on “Settings and privacy.” Here, you can manage data processing individually.

If you do not have a Twitter account, you can go to twitter.com and click on “Customization.” Under “Customization and data,” you can manage your collected data.

Most data is stored via cookies, as mentioned above, and you can manage, disable, or delete these cookies in your browser. Please note that you need to manage cookies for each browser you use separately. If you use a different browser in the future, you must manage your cookies there again. Here are instructions on how to manage cookies in the most common browsers:

You can also set up your browser to be informed about each cookie. This allows you to decide individually whether to allow the cookie or not.

Twitter uses the data for personalized advertising on and off Twitter. In the settings, under “Customization and data,” you can turn off personalized advertising. If you use Twitter on a browser, you can disable personalized advertising at http://optout.aboutads.info/?c=2&lang=EN.

Twitter is an active participant in the EU-U.S. Privacy Shield Framework, which ensures proper data transfer between the USA and the European Union. Learn more at Privacy Shield.

We hope this provides you with a basic overview of data processing by Twitter. We do not receive any data from Twitter and have no responsibility for what Twitter does with your data. If you have further questions about this topic, we recommend reviewing Twitter’s privacy policy at https://twitter.com/en/privacy.

MailChimp Privacy Policy

Like many other websites, we use the services of the newsletter company MailChimp on our website. MailChimp is operated by The Rocket Science Group LLC, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA. With MailChimp, we can easily send you interesting news via newsletter. MailChimp does not require any installation, yet it offers a range of truly useful features. Below, we delve deeper into this email marketing service and inform you about the most important aspects of data protection.

What is MailChimp? MailChimp is a cloud-based newsletter management service. “Cloud-based” means that we do not need to install MailChimp on our own computers or servers. Instead, we use the service via an IT infrastructure available over the internet on an external server. This method of using software is also known as SaaS (Software as a Service).

With MailChimp, we can choose from a wide array of different email types. Depending on what we aim to achieve with our newsletter, we can run single campaigns, regular campaigns, autoresponders (automatic emails), A/B tests, RSS campaigns (dispatch at predefined times and frequencies), and follow-up campaigns.

Why do we use MailChimp on our website? We use a newsletter service to stay in contact with you. We want to tell you about what’s new with us or what attractive offers we currently have. For our marketing activities, we always look for the simplest and best solutions, which is why we chose MailChimp’s newsletter management service. Although the software is easy to use, it offers a large number of helpful features. This allows us to design interesting and beautiful newsletters in a short amount of time. Thanks to the available design templates, we can customize each newsletter individually, and the “responsive design” ensures our content is displayed legibly and attractively on your smartphone (or any other mobile device).

Tools such as A/B testing and extensive analytics capabilities quickly show us how our newsletters are received by you, allowing us to react if necessary and improve our offerings or services.

Another advantage is the “cloud system” of MailChimp. Data are not stored directly on our server and processed. We can retrieve the data from external servers, thus saving storage space and reducing maintenance effort.

What data does MailChimp store? The Rocket Science Group LLC (MailChimp) maintains online platforms that allow us to communicate with you (if you have subscribed to our newsletter). When you subscribe to our newsletter via our website, you confirm your membership in an email list via email. MailChimp stores the date of entry and your IP address to prove that you have joined the “list provider.” Additionally, MailChimp stores your email address, your name, physical address, and demographic information such as language or location.

This information is used to send you emails and enable certain other MailChimp features, such as evaluating newsletters.

MailChimp also shares information with third parties to provide better services. Some data is also shared with third-party advertising partners to better understand the interests and concerns of its customers, thereby providing more relevant content and targeted advertising.

“Web Beacons” (small graphics in HTML emails) allow MailChimp to determine if an email has arrived, been opened, and if links have been clicked. All this information is stored on MailChimp’s servers, giving us statistical evaluations and showing precisely how well our newsletter was received. This way, we can better tailor our offerings to your wishes and improve our service.

MailChimp may also use this data to improve its own service. For example, it can optimize the dispatch of emails or determine the location (country) of the recipients.

The following cookies may be set by Mailchimp. This is not a complete list of cookies but rather an exemplary selection:

Sometimes you may open our newsletter via a link for better display. This happens, for example, if your email program does not work or the newsletter is not displayed correctly. The newsletter is then displayed on a MailChimp website. MailChimp also uses cookies (small text files that store data in your browser) on its own web pages. Personal data may be processed by MailChimp and its partners (e.g., Google Analytics). We have no control over this data collection. In MailChimp’s “Cookie Statement” (at: https://mailchimp.com/legal/cookies/), you can find out exactly how and why the company uses cookies.

How long and where is the data stored? Since MailChimp is an American company, all collected data is also stored on American servers.

By default, the data remains stored on Mailchimp’s servers indefinitely and is only deleted at your request. You can have your contact deleted by us. This permanently removes all your personal data and anonymizes you in Mailchimp reports. However, you can also request the deletion of your data directly from MailChimp. Then all your data is removed there, and we receive a notification from MailChimp. After receiving the email, we have 30 days to delete your contact from all connected integrations.

How can I delete my data or prevent data storage? You can withdraw your consent to receive our newsletter at any time within the received email by clicking on the link at the bottom. If you unsubscribe by clicking on the unsubscribe link, your data will be deleted from MailChimp.

If you access a MailChimp website via a link in our newsletter and cookies are set in your browser, you can delete or disable these cookies at any time.

Depending on the browser, disabling or deleting works a bit differently. The following instructions show how to manage cookies in your browser:

If you do not want cookies in general, you can set up your browser to always inform you when a cookie is to be set. This allows you to decide on a case-by-case basis whether to allow the cookie or not.

MailChimp is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. More information can be found at Privacy Shield. More about the use of cookies by MailChimp can be found at MailChimp Cookies, and information on privacy at MailChimp can be read at MailChimp Privacy.

MailChimp Data Processing Agreement We have entered into a Data Processing Agreement with MailChimp, provided by The Rocket Science Group LLC. This agreement ensures the protection of your personal data and assures that MailChimp complies with applicable data protection regulations and does not disclose your personal data to third parties.

For more information about this agreement, you can visit MailChimp’s Data Processing Addendum.

LinkedIn Privacy Policy We use social plugins from the social media network LinkedIn on our website, which is operated by LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. For users in the European Economic Area and Switzerland, data processing responsibilities are held by LinkedIn Ireland Unlimited Company, Wilton Place, Dublin. These plugins may include content feeds, sharing content, or linking to our LinkedIn page, and are clearly marked with the well-known LinkedIn logo.

When you visit pages on our website that have these plugins embedded, data can be sent to, stored, and processed by LinkedIn. In this privacy policy, we aim to inform you about the types of data involved, how the network uses this data, and how you can manage or prevent the storage of this data.

What is LinkedIn? LinkedIn is the largest social network for professional contacts. Unlike other platforms like Facebook, LinkedIn is solely focused on professional networking. Companies can present services and products on LinkedIn and establish business relationships. Many individuals also use LinkedIn for job searching or to find potential employees for their own businesses. In Germany alone, the network has over 11 million members, and in Austria, about 1.3 million.

Why do we use LinkedIn on our website? We understand that you are busy and may not be able to follow all social media channels individually. However, we regularly post interesting news or reports on LinkedIn that are worth spreading. That’s why we have made it possible on our website to share interesting content directly to LinkedIn or to link directly to our LinkedIn page. We consider integrated social plugins as an extended service on our website. The data collected by LinkedIn also helps us possibly show advertisements only to people who are interested in our services.

What data does LinkedIn store? LinkedIn does not store personal data merely by integrating social plugins. LinkedIn calls this data generated by plugins “passive impressions.” However, if you interact with a social plugin, such as clicking on it to share our content, the platform stores personal data as “active impressions,” whether you have a LinkedIn account or not. If you are logged in, the collected data will be associated with your account.

Your browser establishes a direct connection to LinkedIn’s servers when you interact with our plugins. This allows the company to log various usage data. This can include your IP address, login data, device information, and information about your internet or mobile service provider. If you access LinkedIn services via your smartphone, your location (after you have given permission) can also be determined. LinkedIn can also share this data in hashed form with third-party advertisers. Hashing means transforming a dataset into a string of characters, which encrypts the data so that people cannot be identified.

Most user behavior data are stored in cookies. These are small text files that are usually set in your browser. LinkedIn may also use web beacons, pixel tags, display tags, and other device recognitions.

Various tests also show which cookies are set when a user interacts with a social plugin. The data found cannot claim to be complete and serve as examples. The following cookies were set without being logged in to LinkedIn:

Note: LinkedIn also works with third-party providers, which is why we also recognized two Google Analytics cookies, _ga and _gat, during our test.

How long and where is the data stored? LinkedIn generally retains your personal data for as long as it deems necessary to provide its services. However, LinkedIn will delete your personal data when you delete your account. In some exceptional cases, LinkedIn retains some data in aggregated and anonymized form even after your account is deleted. Once you delete your account, other people cannot see your data within a day. LinkedIn generally deletes the data within 30 days but retains data if it is necessary due to legal obligations. Data that can no longer be associated with any person remains stored even after the account is closed. The data are stored on servers in America and presumably also in Europe.

How can I delete my data or prevent data storage? You always have the right to access, transfer, correct, and delete your personal data. In your LinkedIn account, you can manage, change, and delete your data. You can also request a copy of your personal data from LinkedIn.

To access account data in your LinkedIn profile:

  1. Click on your profile icon on LinkedIn and select “Settings and Privacy.”
  2. Click on “Privacy” and then in the section “How LinkedIn uses your data,” click on “Change.”
  3. You can download selected data about your web activities and account history in just a short time.

You can also prevent data processing by LinkedIn in your browser. As mentioned above, LinkedIn stores most data via cookies, which are set in your browser. You can manage, disable, or delete these cookies. The management works slightly differently depending on which browser you use. Instructions for the most common browsers can be found here:

You can also set your browser to notify you each time a cookie is to be set. This allows you to decide whether or not to allow the cookie.

LinkedIn is an active participant in the EU-U.S. Privacy Shield Framework, which ensures the correct data transfer between the USA and the European Union. Learn more at Privacy Shield. We have tried to provide you with the most important information about data processing by LinkedIn. To learn more about how LinkedIn uses your data, please read LinkedIn’s privacy policy at LinkedIn Privacy Policy.

Pinterest Privacy Policy We use buttons and widgets from the social media network Pinterest, which is operated by Pinterest Inc., 808 Brannan Street, San Francisco, CA 94103, USA.

When you access pages that use such functions, data (IP address, browser data, date and time, cookies) are transmitted to, stored, and analyzed by Pinterest.

You can find the privacy policy, which details the information Pinterest collects and how they use it, at https://policy.pinterest.com/de/privacy-policy.

XING Privacy Policy We use social plugins from the social media network XING on our website, which is operated by XING SE, Dammtorstraße 30, 20354 Hamburg, Germany. These features allow you, for example, to share content directly through our website on XING, log in via XING, or follow interesting content. You can recognize these plugins by the company name or the XING logo. When you access a web page that uses a XING plugin, data can be transmitted to, stored, and analyzed by XING servers. In this privacy policy, we want to inform you about the data involved and how you can manage or prevent data storage.

What is XING? XING is a social network based in Hamburg, Germany, that specializes in managing professional contacts. Unlike other networks, XING primarily focuses on professional networking. The platform is often used for job searches or to find employees for one’s own company. Additionally, XING offers interesting content on various professional topics. Its global counterpart is the American company LinkedIn.

Why do we use XING on our website? We are aware that you are very busy, and not everyone has the time to follow every social media channel of a company. Therefore, we want to make it as easy as possible for you to share interesting content directly via our website on XING or to follow it. Using these “social plugins” expands our service on our website. Moreover, the data collected by XING helps us to carry out targeted advertising campaigns on the platform, ensuring that our service is only shown to people who are genuinely interested.

What data does XING store? XING offers the Share button, Follow button, and Log-in button as plugins for websites. As soon as you open a page that includes a XING social plugin, your browser connects to servers in a data center used by XING. According to XING, no data are stored that could be directly related to a person when using the Share button. Specifically, XING does not store any IP addresses, and cookies are not set in connection with the Share button. Thus, no evaluation of your user behavior occurs. More detailed information is available at https://www.xing.com/app/share?op=data_protection.

For other XING plugins, cookies are only set in your browser when you interact with the plugin by clicking on it. Here, personal data such as your IP address, browser data, date and time of your page visit may be stored by XING. If you have a XING account and are logged in, the collected data are associated with your personal account and the data stored in it.

The following cookies are set in your browser when you click on the Follow or Log-in button and are not logged into XING. Please note that this is an exemplary list and we do not claim it to be exhaustive:

Once you are logged in or a member of XING, more personal data are definitely collected, processed, and stored. XING also shares personal data with third parties if necessary for its own business purposes, you have given your consent, or there is a legal obligation to do so.

How long and where is the data stored? XING stores data on various servers in different data centers. The company stores this data until you delete the data or delete a user account. This applies only to users who are already XING members.

How can I delete my data or prevent data storage? You always have the right to access and delete your personal data. Even if you are not a XING member, you can manage possible data processing via your browser or manage it according to your wishes. Most data are stored via cookies. Depending on which browser you use, managing these cookies works slightly differently. Here are the instructions for the most common browsers:

You can also set your browser to notify you each time a cookie is to be set. Then you can decide individually whether to allow the cookie.

We have tried to provide you with the most important information about data processing by XING. You can learn more about XING’s data processing at https://privacy.xing.com/de/datenschutzerklaerung.

Google AdSense Privacy Policy

We use Google AdSense on this website, an advertising service provided by Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). Google AdSense allows us to display advertisements relevant to our content on this website, ideally providing you with real value through the ads. In this privacy policy, we explain why we use Google AdSense on our website, what data is processed and stored, and how you can prevent this data storage.

What is Google AdSense?

Google AdSense has been around since 2003. Unlike Google Ads (formerly Google AdWords), AdSense doesn’t allow you to directly advertise yourself. Instead, Google AdSense displays advertisements on websites, such as ours. The biggest advantage of this advertising service compared to others is that Google AdSense shows you only ads that match our content. Google uses its own algorithm to determine which ads you see, aiming to present ads that are of interest and value to you. Google assesses your interests or user behavior and our offerings to determine which ads are suitable for our website and our users. It is important to note that we are not responsible for the selection of the ads displayed. We simply provide the advertising space, and Google selects the ads. Since August 2013, the ads are also adapted to the user interface, meaning whether you visit our website from your smartphone, PC, or laptop, the ads will adjust to your device.

Why do we use Google AdSense on our website?

Running a high-quality website requires dedication and significant effort. We continuously strive to maintain and update our site. Naturally, we also aim to achieve economic success through our work, which is why we have opted for advertising as a source of revenue. However, our top priority is ensuring that the ads do not disrupt your visit to our website. With Google AdSense, the ads shown are tailored to our topics and your interests.

Like Google’s indexing for a webpage, a bot examines the relevant content and offers on our website. Then, the ads are adjusted accordingly and displayed on the site. Besides the content overlap between the ad and the website’s offerings, AdSense also supports interest-based targeting. This means Google also uses your data to provide personalized advertising, aimed at offering you ads that genuinely add value, while also increasing our chances to earn something.

What data does Google AdSense store?

Google AdSense uses cookies, among other things, to deliver tailored advertising. Cookies are small text files that store certain information on your computer.

AdSense uses cookies to enable better advertising. The cookies contain no personally identifiable information. However, Google considers data such as “pseudonymous cookie IDs” (name or other identifiers replaced by pseudonyms) or IP addresses as non-personally identifiable information. Under GDPR, however, these data can be considered personal data. Google AdSense sends a cookie to the browser after each impression (every time you see an ad), click, and other activity that leads to a call to the Google AdSense servers, provided the browser accepts the cookie.

Third parties may also place and read cookies in your browser or use web beacons to store data obtained from the ad service on the website. Web beacons are small graphics that log file analysis and log file recording, allowing statistical analysis for online marketing.

Google can collect certain information about your user behavior on our website through these cookies. This includes:

Google analyzes the data on displayed advertising materials and your IP address and evaluates them. Google primarily uses the data to measure the effectiveness of an ad and to improve the advertising offer. These data are not linked with personal data that Google may have about you from other Google services.

Here are some cookies that Google AdSense uses for tracking purposes. This list is based on a test website that only has Google AdSense installed:

Note: This list may not be exhaustive, as Google frequently changes its cookie choices.

How long and where is the data stored? Google collects your IP address and various activities you perform on the website. Cookies store this information about interactions on our site. According to Google, the company collects and stores this information securely on its own servers in the USA.

If you do not have a Google account or are not logged in, Google stores the collected data with a unique identifier (ID) mostly on your browser. The IDs stored in cookies, such as the unique IDs, are used, for example, to provide personalized advertising. If you are logged into a Google account, Google can also collect personal data.

Some of the data stored by Google can be deleted at any time (see the next section). Many of the details stored in cookies are automatically deleted after a certain time. However, some data that Google needs for economic or legal reasons may be stored for an extended period. This occurs when Google needs to retain certain data for an indefinite, extended period for economic or legal reasons.

To manage and potentially prevent the storage of your data, you have several options, particularly when it comes to cookies which are often used on websites to store information:

  1. Deleting or Disabling Cookies: You can delete existing cookies at any time or adjust your browser settings to prevent cookies from being stored. The exact method depends on the browser you use. Below are instructions for managing cookies in the most common browsers:
  2. Browser Plugin to Disable Google Advertising Cookies: By downloading and installing this browser plugin at Google’s Advertising Privacy & Terms page, you can disable all “advertising cookies”. Note that this will not stop ads from being displayed; rather, it prevents personalized ads based on your interests.
  3. Personalized Advertising Settings in Google Account: If you have a Google account, you can disable personalized advertising at Google’s Ads Settings page. You will still see ads, but they will not be tailored based on your interests. However, ads will still be based on factors like your general location derived from your IP address, the type of browser you are using, and the terms you searched for.
  4. General Data Collection by Google: To learn more about what data Google collects and how it is used, you can read Google’s Privacy Policy at Google’s Privacy & Terms.

Amazon Affiliate Program Privacy Policy

We use the Amazon affiliate program on our website from Amazon.com, Inc. The responsible entities in terms of the privacy policy are Amazon Europe Core S.à.r.l., Amazon EU S.à.r.l, Amazon Services Europe S.à.r.l., and Amazon Media EU S.à.r.l., all located at 5, Rue Plaetis, L-2338 Luxembourg, and Amazon Instant Video Germany GmbH, Domagkstr. 28, 80807 Munich. The data processor is Amazon Deutschland Services GmbH, Marcel-Breuer-Str. 12, 80807 Munich. Using this Amazon affiliate program may transfer data about you to Amazon, where it is stored and processed.

This privacy policy informs you about the data involved, why we use the program, and how you can manage or prevent data transmission.

What is the Amazon Affiliate Program? The Amazon Affiliate Program is an affiliate marketing program from the online retailer Amazon.de. Like every affiliate program, the Amazon Affiliate Program is based on the principle of commission mediation. Amazon and we place advertisements or partner links on our website and if you click on them and buy a product through Amazon, we receive an advertising fee (commission).

Why do we use the Amazon Affiliate Program on our website? Our goal is to provide you with an enjoyable time with lots of helpful content. We put a lot of work and energy into developing our website. By using the Amazon Affiliate Program, we have the opportunity to be compensated a little for our efforts. Every Amazon link is naturally related to our topics and shows offers that might interest you.

What data does the Amazon Affiliate Program store? When you interact with Amazon’s products and services, Amazon collects data from you. Amazon differentiates between information you actively provide to the company and information automatically collected and stored. “Active information” includes your name, email address, telephone number, age, payment information, or location information. “Automatic information” is primarily stored through cookies and includes information about your user behavior, IP address, device information (browser type, location, operating systems), or the URL. Amazon also stores the clickstream, which tracks the path (sequence of pages) you take to reach a product. To track the origin of an order, Amazon also stores cookies in your browser. This way, the company can recognize that you clicked on an Amazon advertisement or a partner link on our website.

If you have an Amazon account and are logged in while surfing our website, the collected data can be linked to your account. You can prevent this by logging out of Amazon before surfing our website.

Here are some example cookies set in your browser when you click on an Amazon link on our site:

Note: Please note that this list is just an example and does not claim to be complete.

How long and where is the data stored? Personal data is stored by Amazon for as long as necessary for Amazon’s business services or as required by law. Since the company is headquartered in the USA, the collected data is also stored on American servers.

How can I delete my data or prevent data storage? You have the right to access and delete your personal data at any time. If you have an Amazon account, you can manage or delete many of the data collected in your account.

Another option to manage the data processing and storage by Amazon according to your preferences is offered by your browser. There, you can manage, disable, or delete cookies. This works slightly differently depending on your browser. Here you can find instructions for the most common browsers:

Amazon is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the proper transfer of personal data between the USA and the EU. More information can be found at Privacy Shield. We hope we have provided you with the most important information about data transmission through the use of the Amazon Partner Program. More information can be found at Amazon Help.

ShareThis Privacy Policy We have integrated functions from ShareThis by ShareThis Inc. (4005 Miranda Ave, Suite 100, Palo Alto, 94304 California, USA) on our website. These include “share” plugins for various social media channels. With these functions, you can share content from our website on social media channels. When you visit a webpage with a ShareThis function, your data may be transmitted, stored, and processed by the company. This privacy policy explains why we use ShareThis, what data is processed, and how you can prevent this data transfer.

What is ShareThis? ShareThis is a technology company that offers website operators tools to enhance website quality. Using ShareThis’s social plugins, you can share content from our website on various social media channels like Facebook, Twitter, Instagram, etc. The company offers content sharing for over 40 different channels and is used by over 3 million website operators worldwide. The data collected by ShareThis is also used for individualized advertising.

Why do we use ShareThis on our website? We want to convince with our content and of course, we are pleased when our content is recommended. We know we are on the right track when this happens. The easiest way to do this is via “Share” buttons directly on our website. Due to the variety of different social media channels, our content can be presented to a broad audience. This helps us to become more known and successful on the internet. Additionally, the plugins also serve you because with just one click, you can share interesting content with your social media community.

What data is stored by ShareThis? If you share content using ShareThis and you are logged into the respective social media account, data such as your visit to our website and the sharing of content can be associated with your user account on the respective social media channel. ShareThis uses cookies, pixels, HTTP headers, and browser identifiers to collect data about your visitor behavior. Additionally, some of this data is shared with third parties after pseudonymization.

Here is a list of potentially processed data:

How long and where are the data stored? ShareThis stores collected data for a period of up to 14 months from the date of data collection. ShareThis cookies expire 13 months after the last update. Since ShareThis is an American company, data is transmitted to and stored on American ShareThis servers.

How can I delete my data or prevent data storage?

If you no longer want to see advertisements based on data collected by ShareThis, you can use the opt-out button at https://www.sharethis.com/privacy/. This will set an opt-out cookie that you must not delete to maintain this setting.

You can also set your preferences for usage-based online advertising through http://www.youronlinechoices.com/at/ in preference management.

Additionally, you have the option to manage, deactivate, or delete data stored via cookies in your browser. The exact process depends on your browser. Here are the instructions for the most popular browsers:

You can also configure your browser to notify you whenever a cookie is set.

ShareThis is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. For more information, visit https://www.privacyshield.gov/participant?id=a2zt0000000L1HMAA0&status=Active. For more information about how ShareThis processes your data, visit https://www.sharethis.com/privacy/.

Google Ads (Google AdWords) Conversion Tracking Privacy Policy

We use Google Ads (formerly Google AdWords) as an online marketing measure to advertise our products and services. Our goal is to attract more people to the high quality of our offerings on the internet. As part of our advertising efforts through Google Ads, we use the conversion tracking of Google Inc. on our website. However, for all Google services in Europe, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible. With the help of this free tracking tool, we can better tailor our advertising offerings to your interests and needs. In the following article, we will go into more detail about why we use conversion tracking, what data is stored, and how you can prevent this data storage.

What is Google Ads Conversion Tracking?

Google Ads (formerly Google AdWords) is Google Inc.’s proprietary online advertising system. We are confident in the quality of our offerings and want as many people as possible to discover our website. In the online space, Google Ads provides the best platform for this purpose. Naturally, we also want to gain a precise overview of the cost-benefit factor of our advertising campaigns. That’s why we use Google Ads’ Conversion Tracking tool.

But what is a conversion, exactly? A conversion occurs when a website visitor transitions from being merely interested to taking action. This happens whenever you click on our ad and subsequently perform another action, such as visiting our website. With Google’s Conversion Tracking tool, we track what happens after a user clicks on our Google Ads advertisement. For example, we can see if products are purchased, services are used, or if users sign up for our newsletter.

Why do we use Google Ads Conversion Tracking on our website?

We use Google Ads to make our offerings known on other websites as well. Our goal is for our advertising campaigns to reach only those people who are interested in our offerings. With the Conversion Tracking tool, we can see which keywords, ads, ad groups, and campaigns lead to the desired customer actions. We see how many customers interact with our ads on a device and then perform a conversion. With this data, we can calculate our cost-benefit factor, measure the success of individual advertising measures, and consequently optimize our online marketing efforts. Furthermore, with the data obtained, we can make our website more interesting for you and tailor our advertising offerings even more individually to your needs.

What data is stored in Google Ads Conversion Tracking?

We have integrated a conversion tracking tag or code snippet on our website to better analyze certain user actions. When you click on one of our Google Ads ads, the cookie “Conversion” is stored on your computer (usually in the browser) or mobile device by a Google domain. Cookies are small text files that store information on your computer.

Here are the details of the main cookies used for Google’s Conversion Tracking:

Note: The _gac cookie appears to be only associated with Google Analytics. The above list is not exhaustive, as Google uses various other cookies for analytical evaluation from time to time.

Once you complete an action on our website, Google recognizes the cookie and stores your action as a conversion. As long as you are browsing our website and the cookie has not expired, we and Google recognize that you found us through our Google Ads ad. The cookie is read and sent back to Google Ads with the conversion data. It is also possible that other cookies are used to measure conversions. Google’s Conversion Tracking can be further refined and improved with the help of Google Analytics. For ads displayed by Google at various locations on the web, cookies with the names “__gads” or “_gac” may be set under our domain. Since September 2017, various campaign information from analytics.js has been stored with the _gac cookie. The cookie stores this data as soon as you visit one of our pages for which Google Ads’ automatic tag marking has been set up. Unlike cookies set for Google domains, Google can only read these conversion cookies when you are on our website. We do not collect or receive any personally identifiable information. We receive a report from Google with statistical evaluations. For example, we learn the total number of users who clicked on our ad and we see which advertising measures were successful.

How long and where are the data stored?

At this point, we want to point out that we have no influence on how Google further utilizes the collected data. According to Google, the data is encrypted and stored on secure servers. In most cases, conversion cookies expire after 30 days and do not transmit any personally identifiable information. The cookies named “Conversion” and “_gac” (which is used in conjunction with Google Analytics) have an expiration date of 3 months.

How can I delete my data or prevent data storage?

You have the option to opt out of Google Ads conversion tracking. If you deactivate the Google Conversion Tracking cookie via your browser, you block conversion tracking. In this case, you will not be included in the statistics of the tracking tool. You can change the cookie settings in your browser at any time. This works slightly differently for each browser. Here are instructions on how to manage cookies in your browser:

If you do not want any cookies at all, you can set up your browser to always inform you when a cookie is set. This way, you can decide whether to allow or block each individual cookie. By downloading and installing this browser plugin from https://support.google.com/ads/answer/7395996, all “advertising cookies” will also be disabled. Please note that by deactivating these cookies, you do not prevent advertisements but only personalized advertising.

Due to the certification for the EU-U.S. Privacy Shield framework, the American company Google LLC is required to comply with the data protection laws applicable in the EU. If you would like to learn more about data protection at Google, we recommend reading Google’s general privacy policy: https://policies.google.com/privacy?hl=en.

AddThis Privacy Policy

We use AddThis plugins from Oracle America, Inc. (500 Oracle Parkway, Redwood Shores, CA 94065, USA) on our website. With these plugins, you can easily share content from our website with others. When you visit a webpage with an AddThis function, data about you may be transmitted to, stored, and processed by the AddThis company. This privacy policy explains why we use AddThis, what data is processed, and how you can prevent this data transfer.

What is AddThis?

AddThis develops software tools that are integrated into websites to allow users to share content on various social media channels or via email. Additionally, AddThis provides features for website analysis. The collected data is also used to offer interest-based advertising to internet users. The service is used by more than 15 million website operators worldwide.

Why do we use AddThis on our website?

By using AddThis buttons, you can easily share interesting content from our website on various social media channels such as Facebook, Twitter, Instagram, or Pinterest. If you find our content valuable, we appreciate it when you share it with your social community, and the easiest way to do so is through the AddThis buttons.

What data is stored by AddThis?

When you share content with AddThis and you are logged in to the respective social media account, data such as your visit to our website and the sharing of content can be associated with your user account on the corresponding social media channel. AddThis uses cookies, pixels, HTTP headers, and browser identifiers to collect data about your visitor behavior. Additionally, some of this data is shared with third parties after pseudonymization.

Here is an example list of potentially processed data:

AddThis uses cookies, some of which are listed below for example and in part. More information about AddThis cookies can be found at http://www.addthis.com/privacy/privacy-policy.

Please note that this is an example list and we cannot claim to be exhaustive.

AddThis also shares collected information with other companies. For more details, see http://www.addthis.com/privacy/privacy-policy#section5. AddThis also uses the data received to create target groups and interest profiles to offer interest-based advertising to users in the same advertising network.

How long and where are the data stored?

AddThis stores the collected data for 13 months from the date of collection. 1% of the data is retained as a “sample dataset” for a maximum of 24 months to maintain business relationships. However, in this “sample dataset,” direct and indirect identification (such as your IP address and cookie ID) is hashed. This means that personal data cannot be associated with you without additional information. Since the company AddThis is headquartered in the USA, the collected data is also stored on servers in the United States.


How can I delete my data or prevent data storage?

You have the right to access and delete your personal data at any time. If you no longer wish to see ads based on data collected by AddThis, you can use the opt-out button at http://www.addthis.com/privacy/opt-out. This will set an opt-out cookie that you must not delete to maintain this setting.

You can also set your preferences for interest-based online advertising through http://www.youronlinechoices.com/at/ in preference management.

One way to prevent data processing or manage it according to your preferences is through your browser. Depending on the browser, data processing works slightly differently. Here are the instructions for the currently most popular browsers:

AddThis is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. For more information, visit https://www.privacyshield.gov/participant?id=a2zt00000000181AAA. If you would like to know more about how AddThis processes your data, you can find further information at http://www.addthis.com/privacy/privacy-policy.

YouTube Privacy Policy

We have embedded YouTube videos on our website to present interesting videos directly on our site. YouTube is a video portal that has been a subsidiary of Google since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. When you visit a page on our website that has an embedded YouTube video, your browser automatically connects to YouTube’s servers or Google’s servers, depending on your settings. Various data is transferred as a result. Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all data processing in the European area.

Here’s a detailed explanation of what data is processed, why we have embedded YouTube videos, and how you can manage or delete your data.

What is YouTube?

YouTube allows users to watch, rate, comment on, and upload videos for free. Over the years, YouTube has become one of the most important social media channels worldwide. To display videos on our website, YouTube provides a code snippet that we have integrated into our site.

Why do we use YouTube videos on our website?

YouTube is the video platform with the most visitors and the best content. We strive to provide you with the best possible user experience on our website, and interesting videos are essential to that experience. By embedding videos alongside our texts and images, we provide you with additional helpful content. Additionally, our website is more easily found on the Google search engine thanks to the embedded videos. Even when we advertise through Google Ads, Google can show these ads only to people interested in our offers, thanks to the data collected.

What data does YouTube store?

When you visit one of our pages with an embedded YouTube video, YouTube sets at least one cookie that stores your IP address and our URL. If you are logged into your YouTube account, YouTube can associate your interactions on our website with your profile, mostly using cookies. This includes data such as session duration, bounce rate, approximate location, technical information like browser type, screen resolution, or your internet service provider. Further data may include contact details, any ratings, sharing of content via social media, or adding to your favorites on YouTube.

If you are not logged into a Google or YouTube account, Google stores data with a unique identifier linked to your device, browser, or app. For example, your preferred language setting is retained. However, many interaction data cannot be stored because fewer cookies are set.

In the following list, we show cookies set in a browser test. We display cookies set both without a logged-in YouTube account and with a logged-in account. The list cannot claim completeness because user data always depends on interactions on YouTube.

Cookies set without a logged-in YouTube account:

Additional cookies set when you are logged into your YouTube account:

How long and where are the data stored?

The data received and processed by YouTube are stored on Google’s servers. Most of these servers are located in America. You can see exactly where the Google data centers are located at Google Data Center Locations. Your data is distributed across these servers to make it faster to retrieve and better protected against manipulation.

Google stores the collected data for different durations. Some data can be deleted at any time, while others are automatically deleted after a limited time, and still others are stored by Google for longer periods. Some data (such as items from “My Activity,” photos or documents, products) stored in your Google account remain stored until you delete them. Even if you are not logged into a Google account, you can delete some data associated with your device, browser, or app.

How can I delete my data or prevent data storage?

You can manually delete data in your Google account. With the automatic deletion function introduced in 2019 for location and activity data, information is stored for either 3 or 18 months depending on your decision, and then deleted.

Regardless of whether you have a Google account or not, you can configure your browser to delete or disable cookies from Google. Depending on the browser you use, this works in different ways. The following instructions show you how to manage cookies in your browser:

If you prefer not to have cookies at all, you can set up your browser to always prompt you when a cookie is being set. This way, you can decide whether to allow each individual cookie. Since YouTube is a subsidiary of Google, they share a common privacy policy. If you want to learn more about how your data is handled, we recommend reviewing the privacy policy at Google Privacy Policy.


YouTube Subscribe Button Privacy Policy

We have integrated the YouTube subscribe button (German: “Abonnieren-Button”) on our website. You can usually recognize the button by the classic YouTube logo, which displays the words “Subscribe” or “YouTube” in white font on a red background, with the white “Play” symbol to the left. However, the button may be displayed in a different design.

Our YouTube channel offers you funny, interesting, or exciting videos. With the integrated “Subscribe Button,” you can subscribe to our channel directly from our website without having to visit the YouTube website separately. This allows us to make access to our extensive content as easy as possible for you. Please note that by doing so, YouTube may store and process data about you.

When you see a built-in subscribe button on our page, YouTube – according to Google – sets at least one cookie. This cookie stores your IP address and our URL. YouTube can also obtain information about your browser, approximate location, and preferred language in this way. In our test, the following four cookies were set without being logged into YouTube:

Note: These cookies were set after a test and may not claim completeness.

If you are logged into your YouTube account, YouTube can store many of your actions/interactions on our website using cookies and associate them with your YouTube account. This allows YouTube to obtain information such as how long you surf on our site, what type of browser you use, your screen resolution preference, or what actions you perform.

YouTube uses this data to improve its own services and offerings, as well as to provide analyses and statistics for advertisers (using Google Ads).

Vimeo Privacy Policy

On our website, we also use videos from Vimeo, operated by Vimeo LLC, 555 West 18th Street, New York, New York 10011, USA. With the help of a plugin, we can display interesting video material directly on our website. During this process, certain data about you may be transferred to Vimeo. In this privacy policy, we show you what data is involved, why we use Vimeo, and how you can manage or prevent your data or the data transmission.

What is Vimeo? Vimeo is a video platform founded in 2004, enabling HD video streaming since 2007 and 4k Ultra HD streaming since 2015. While the portal offers free usage, it also allows for the publication of paid content. Unlike the market leader YouTube, Vimeo primarily focuses on high-quality content. The platform offers a wide range of artistic content such as music videos and short films, as well as informative documentaries on various topics.

Why do we use Vimeo on our website? Our goal is to provide you with the best possible content, easily accessible. Only when we achieve this are we satisfied with our service. The video service Vimeo helps us achieve this goal. Vimeo allows us to present high-quality content directly on our website. Instead of merely providing a link to an interesting video, you can watch the video directly on our site. This enhances our service and makes it easier for you to access interesting content. Thus, we offer video content in addition to our texts and images.

What data is stored on Vimeo? When you visit a page on our website that embeds a Vimeo video, your browser connects to Vimeo’s servers, resulting in data transmission. This data is collected, stored, and processed on Vimeo’s servers. Regardless of whether you have a Vimeo account, Vimeo collects data about you, including your IP address, technical information about your browser type, operating system, or basic device information. Vimeo also stores information about which website you use the Vimeo service on and which actions (web activities) you perform on our website. These web activities include session duration, bounce rate, or which button you clicked on our website with an embedded Vimeo function. Vimeo can track and store these actions using cookies and similar technologies.

If you are a registered member on Vimeo and logged in, more data can usually be collected since more cookies may have already been set in your browser. Furthermore, your actions on our website are directly linked to your Vimeo account. To prevent this, you must log out of Vimeo while browsing our website.

Below, we show you cookies set by Vimeo when you are on a website with integrated Vimeo functionality. This list is not exhaustive and assumes that you do not have a Vimeo account.

Note: These two cookies are always set when you are on a website with an embedded Vimeo video. When you watch the video and click on the button to “share” or “like” the video, additional cookies are set. These are also third-party cookies such as _ga or _gat_UA-76641-8 from Google Analytics or _fbp from Facebook. The exact cookies set depend on your interaction with the video.

The following list shows a selection of possible cookies that may be set when you interact with the Vimeo video:

Vimeo uses this data, among other purposes, to improve its own service, communicate with you, and set targeted advertising measures. Vimeo emphasizes on its website that only first-party cookies (cookies from Vimeo itself) are used for embedded videos as long as you do not interact with the video.

How long and where are the data stored?

Vimeo is headquartered in White Plains, New York (USA). However, its services are offered worldwide. The company uses computer systems, databases, and servers in the USA and other countries. Consequently, your data may be stored and processed on servers in America. Data remains stored by Vimeo until the company no longer has an economic reason for retention. At that point, the data is deleted or anonymized. Vimeo complies with the EU-U.S. Privacy Shield Framework and is thus permitted to collect, use, and transfer data from EU users to the USA.

How can I delete my data or prevent data storage?

You always have the option to manage cookies in your browser according to your preferences. For example, if you do not want Vimeo to set cookies and collect information about you, you can delete or disable cookies in your browser settings at any time. The process may vary slightly depending on your browser. Please note that certain functions may not be fully available after disabling/deleting cookies. The following instructions show how to manage or delete cookies in your browser:

If you are a registered Vimeo member, you can also manage the cookies used in your Vimeo settings.

Vimeo is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. More information can be found at https://www.privacyshield.gov/participant?id=a2zt00000008V77AAE&status=Active. To learn more about the use of cookies by Vimeo, visit https://vimeo.com/cookie_policy, and for information on privacy at Vimeo, refer to https://vimeo.com/privacy.

SoundCloud Privacy Policy

We also use features (widgets) of the social media network SoundCloud, operated by SoundCloud Limited, Rheinsberger Str. 76/77, 10115 Berlin, Germany, on our website. You can recognize the widgets by the familiar orange logo. By using features such as playing music, data is transmitted to SoundCloud, stored, and evaluated. In this privacy policy, we show you what data is involved, why we use SoundCloud, and how you can manage or prevent your data or the data transmission.

What is SoundCloud?

SoundCloud is an online music platform that serves the exchange and distribution of audio files. Musicians or podcasters offer their audio files for download on SoundCloud. In addition, SoundCloud allows embedding audio files on other websites, which is what we have done. SoundCloud is characterized by graphical representations of audio files in waveform and a comment section. Registered users can listen to and comment on music tracks or podcasts at any time.

Why do we use SoundCloud on our website?

Our goal is to provide you with the best possible service on our website. By this, we mean not only our products or services but also how comfortable you feel on our website and how helpful it is to you. Through the embedded SoundCloud playback feature, we can deliver audio content directly to you. You don’t have to follow any links to listen to an audio file; you can start right from our website.

What data is stored on SoundCloud?

When you visit one of our websites that has a widget (like or share button or playback function) embedded, your browser connects to a SoundCloud server. Data about you can be transferred to SoundCloud, where it is managed and stored. For example, SoundCloud receives your IP address and information about which page (in this case, ours) you visited and when. If you have a SoundCloud account and are logged in while browsing our website, the collected data is directly associated with your account. You can prevent this by logging out of SoundCloud while on our website. In addition to the information mentioned above, cookies also store data about your user behavior. Whenever you click a button, play or pause a piece of music, this information is stored in the cookies. The widget or SoundCloud is thus able to recognize you, and sometimes the widget is used to deliver personalized content to you. SoundCloud uses not only its own cookies but also third-party cookies from providers such as Facebook or Google Analytics. These cookies enable the company to obtain more information about your behavior on external websites and its own platform. As website operators, we do not receive any information about your user behavior through the cookies used by SoundCloud. Data transmission, and therefore information about technical devices and your behavior on the website, occurs between you and SoundCloud.

Below, we show cookies that are set when you visit a website that has integrated SoundCloud functions. This list is just an example of possible cookies and cannot claim to be complete. In this example, the user does not have a SoundCloud account:

Additionally, SoundCloud also uses other third-party cookies such as _fbp, _ga, and gid from Facebook and Google Analytics. SoundCloud uses all the information stored in the cookies to improve its services and deliver personalized advertising.

How long and where are the data stored?

In general, the data collected by SoundCloud is stored for as long as a user account exists or as long as it is necessary for SoundCloud to achieve its business objectives. The exact duration of storage varies depending on the context and legal obligations. Even if you do not have an account and personal data has been stored, you have the right to request deletion of the data.

How can I delete my data or prevent data storage?

If you have a SoundCloud account, you can manage data processing or delete your entire account through “Settings.” Alternatively, you can manage, delete, or disable cookies in your browser according to your preferences. The approach depends on the browser you are using. Please note that if you choose to delete or disable cookies, not all functions may be available. The following instructions explain how to manage, delete, or disable cookies in your browser:

We hope we have provided you with a good overview of the data traffic through SoundCloud. If you want to learn more about the privacy policies and the general handling of data by SoundCloud, we recommend reading the company’s privacy policy at https://soundcloud.com/pages/privacy.

Google reCAPTCHA Privacy Policy

Our top priority is to secure and protect our website for you and for us. To ensure this, we use Google reCAPTCHA by Google Inc. For the European region, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With reCAPTCHA, we can determine whether you are indeed a human being and not a robot or other spam software. By spam, we mean any unwanted information that comes to us electronically. With traditional CAPTCHAS, you usually had to solve text or image puzzles to verify. With Google’s reCAPTCHA, we usually don’t have to bother you with such puzzles. In most cases, it’s enough to simply check a box to confirm that you are not a bot. With the new Invisible reCAPTCHA version, you don’t even have to check a box anymore. You can find out exactly how this works and, above all, which data is used for this in the course of this privacy policy.

What is reCAPTCHA?

reCAPTCHA is a free captcha service provided by Google that protects websites from spam software and misuse by non-human visitors. This service is most commonly used when you fill out forms on the Internet. A captcha service is a type of automatic Turing test designed to ensure that an action on the Internet is performed by a human and not by a bot. In the classic Turing test (named after computer scientist Alan Turing), a human determines the distinction between bot and human. With captchas, the computer or a software program takes over this task. Traditional captchas work with small tasks that are easy for humans to solve but present significant difficulties for machines. With reCAPTCHA, you no longer actively have to solve puzzles. The tool uses modern risk techniques to distinguish humans from bots. Here, you only need to check the box “I’m not a robot,” or with Invisible reCAPTCHA, even that is no longer necessary. In reCAPTCHA, a JavaScript element is embedded in the source code, and then the tool runs in the background, analyzing your user behavior. Based on these user actions, the software calculates a so-called captcha score. With this score, Google calculates the likelihood that you are a human before you even enter the captcha. reCAPTCHA or captchas in general are used whenever bots could manipulate or abuse certain actions (such as registrations, surveys, etc.).

Why do we use reCAPTCHA on our website?

We want to welcome only real humans to our site. Bots or spam software of various kinds are welcome to stay home. That’s why we pull out all the stops to protect ourselves and offer the best possible user experience for you. For this reason, we use Google reCAPTCHA by Google. This allows us to be pretty sure that we maintain a “bot-free” website. By using reCAPTCHA, data is transmitted to Google to determine whether you are really a human. So, reCAPTCHA serves the security of our website and consequently, your security as well. For example, without reCAPTCHA, it could happen that during registration, a bot registers as many email addresses as possible to subsequently “spam” forums or blogs with unwanted advertising content. With reCAPTCHA, we can avoid such bot attacks.

What data does reCAPTCHA store?

reCAPTCHA collects personal data from users to determine whether the actions on our website really come from humans. Therefore, the IP address and other data required by Google for the reCAPTCHA service may be sent to Google. IP addresses are almost always truncated within the member states of the EU or other contracting parties to the Agreement on the European Economic Area before the data lands on a server in the USA. The IP address is not combined with other data from Google unless you are logged into your Google account while using reCAPTCHA. First, the reCAPTCHA algorithm checks whether there are already Google cookies from other Google services (YouTube, Gmail, etc.) placed on your browser. Then, reCAPTCHA sets an additional cookie in your browser and captures a snapshot of your browser window.

The following list of collected browser and user data is not exhaustive. Rather, these are examples of data that, to our knowledge, are processed by Google.

It is undisputed that Google uses and analyzes this data even before you click the checkbox “I’m not a robot.” In the case of the Invisible reCAPTCHA version, even checking the box is omitted, and the entire recognition process takes place in the background. Google does not provide detailed information about how much and which data they store.

The following cookies are used by reCAPTCHA:

Here, we refer to the reCAPTCHA demo version by Google at https://www.google.com/recaptcha/api2/demo. All of these cookies require a unique identifier for tracking purposes. Here is a list of cookies that Google reCAPTCHA has set on the demo version:

Name: IDE Value: WqTUmlnmv_qXyi_DGNPLESKnRNrpgXoy1K-pAZtAkMbHI-211134201-8 Purpose: This cookie is set by the company DoubleClick (also owned by Google) to register and report user actions on the website regarding advertisements. This allows measuring advertising effectiveness and implementing corresponding optimization measures. IDE is stored in browsers under the domain doubleclick.net. Expiration Date: after one year

Name: 1P_JAR Value: 2019-5-14-12 Purpose: This cookie collects statistics on website usage and measures conversions. A conversion occurs, for example, when a user becomes a buyer. The cookie is also used to display relevant advertisements to users. Additionally, the cookie helps prevent a user from seeing the same ad multiple times. Expiration Date: after one month

Name: ANID Value: U7j1v3dZa2111342010xgZFmiqWppRWKOr Purpose: Many details about this cookie could not be determined. In Google’s privacy policy, the cookie is mentioned in connection with “advertising cookies” such as “DSID,” “FLC,” “AID,” “TAID.” ANID is stored under the domain google.com. Expiration Date: after nine months

Name: CONSENT Value: YES+AT.de+20150628-20-0 Purpose: This cookie stores the user’s consent status for the use of various Google services. CONSENT also serves security purposes to verify users, prevent fraud of login information, and protect user data from unauthorized attacks. Expiration Date: after 19 years

Name: NID Value: 0WmuWqy211134201zILzqV_nmt3sDXwPeM5Q Purpose: NID is used by Google to customize advertisements to your Google search. With the help of the cookie, Google remembers your most entered search queries or your previous interaction with ads. This ensures you receive tailored advertisements. The cookie contains a unique ID to collect personal user settings for advertising purposes. Expiration Date: after six months

Name: DV Value: gEAABBCjJMXcI0dSAAAANbqc211134201-4 Purpose: Once you have checked the “I’m not a robot” box, this cookie is set. The cookie is used by Google Analytics for personalized advertising. DV collects information in anonymized form and is also used to distinguish users. Expiration Date: after 10 minutes

Note: This list cannot claim to be complete, as Google typically changes its choice of cookies.

How long and where are the data stored? By inserting reCAPTCHA, data from you is transferred to Google servers. Google does not clearly state where exactly this data is stored, even after repeated inquiries. Without having received confirmation from Google, it is assumed that data such as mouse interaction, time spent on the website, or language settings are stored on European or American Google servers. The IP address transmitted by your browser to Google is generally not merged with other Google data from additional Google services. However, if you are logged into your Google account while using the reCAPTCHA plug-in, the data is merged. In this case, the differing privacy policies of Google apply.

How can I delete my data or prevent data storage?

If you wish to prevent data from being transmitted to Google about you and your behavior, you must fully log out of Google and delete all Google cookies before visiting our website or using the reCAPTCHA software. Essentially, the data is automatically transmitted to Google as soon as you access our site. To delete this data, you must contact Google Support at https://support.google.com/?hl=en&tid=211134201.

By using our website, you agree that Google LLC and its representatives automatically collect, process, and use data.

You can learn more about reCAPTCHA on Google’s developer page at https://developers.google.com/recaptcha/. While Google provides detailed information about the technical development of reCAPTCHA there, specific information about data storage and privacy-related topics is not readily available. For a comprehensive overview of data usage at Google, you can refer to their privacy policy at https://www.google.com/intl/en/policies/privacy/.

Custom Google Search Privacy Policy

We have integrated the Google custom search plugin on our website. Google is the largest and most well-known search engine worldwide, operated by the US-based company Google Inc. For the European region, responsibility lies with Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland). Through the custom Google search, data about you may be transmitted to Google. In this privacy policy, we inform you why we use this plugin, what data is processed, and how you can manage or prevent this data transfer.

What is the custom Google search? The custom Google search plugin is a Google search bar directly on our website. The search functions like on www.google.com, but the search results focus on our content and products or a restricted search circle.

Why do we use the custom Google search on our website? A website with many interesting contents often becomes so large that one may lose track. Over time, valuable material has also accumulated with us, and as part of our service, we want you to find our content as quickly and easily as possible. The custom Google search makes finding interesting content child’s play. The built-in Google plugin overall improves the quality of our website and makes searching easier for you.

What data is stored by the custom Google search? The custom Google search only transmits data about you to Google when you actively use the Google search built into our website. This means that only when you enter a search term in the search bar and then confirm this term (e.g., by clicking on “Enter”), your IP address is sent to Google, stored, and processed there alongside the search term. Based on the set cookies (such as 1P_JAR), it can be assumed that Google also receives data on website usage. If you use the built-in Google search function to search for content during your visit to our website and are simultaneously logged in to your Google account, Google may also associate the collected data with your Google account. As website operators, we have no influence on what Google does with the collected data or how Google processes the data.

The following cookie is set in your browser when you use the custom Google search and are not logged in with a Google account:

Name: 1P_JAR Value: 2020-01-27-13211134201-5 Purpose: This cookie collects statistics on website usage and measures conversions. A conversion occurs, for example, when a user becomes a buyer. The cookie is also used to display relevant advertisements to users. Expiration: After one month

Name: CONSENT Value: WP.282f52211134201-9 Purpose: This cookie stores the status of a user’s consent to the use of various Google services. CONSENT also serves security purposes, to verify users and protect user data from unauthorized attacks. Expiration: After 18 years

Name: NID Value: 196=pwIo3B5fHr-8 Purpose: NID is used by Google to tailor advertisements to your Google search. With the help of the cookie, Google “remembers” your entered search queries or your previous interaction with ads, ensuring you receive tailored advertisements. Expiration: After 6 months

Note: This list cannot claim to be complete, as Google may change its selection of cookies from time to time.

How long and where are the data stored? Google’s servers are distributed worldwide. As Google is an American company, most data is stored on American servers. You can see exactly where the Google servers are located at https://www.google.com/about/datacenters/inside/locations/?hl=en. Your data is distributed across various physical media. This makes the data faster to access and better protected against possible manipulations. Google also has appropriate contingency programs for your data. For example, if there are internal technical issues at Google causing servers to malfunction, the risk of service interruption and data loss remains low. Depending on the type of data, Google stores it for different lengths of time. Some data you can delete yourself, while others are automatically deleted or anonymized by Google. However, there are also data that Google stores for longer periods if required for legal or business reasons.


How can I delete my data or prevent data storage? According to the data protection regulations of the European Union, you have the right to access, update, delete, or restrict your data. Some data can be deleted at any time. If you have a Google account, you can delete data related to your web activity there or set it to be deleted after a certain time. Additionally, you have the option in your browser to disable, delete, or manage cookies according to your preferences. Here are instructions for the most common browsers:

Chrome: Delete, enable, and manage cookies in Chrome
Safari: Manage cookies and website data with Safari
Firefox: Delete cookies to remove data stored by websites on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Delete and manage cookies

Google is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. More information can be found at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI. We hope we have provided you with the most important information about data processing by Google. If you would like to learn more, we recommend reading Google’s comprehensive privacy policy at https://policies.google.com/privacy?hl=en.

WooCommerce Privacy

We have integrated the open-source e-commerce system WooCommerce as a plugin on our website. This WooCommerce plugin is based on the WordPress content management system, which is a subsidiary of Automattic Inc. (60 29th Street #343, San Francisco, CA 94110, USA). Through the implemented functions, data is sent to, stored, and processed by Automattic Inc. In this privacy policy, we inform you about the data involved, how this network uses the data, and how you can manage or prevent data storage.

What is WooCommerce? WooCommerce is an online shop system that has been part of the WordPress directory since 2011 and was specifically developed for WordPress websites. It is a customizable, open-source eCommerce platform based on WordPress and has been integrated into our website as a WordPress plugin.

Why do we use WooCommerce on our website? We use this practical online shop solution to offer you our physical or digital products or services as best as possible on our website. The goal is to provide you with easy and convenient access to our offerings so that you can quickly and easily find your desired products. With WooCommerce, we have found a good plugin that meets our requirements for an online shop.

What data is stored by WooCommerce? Information that you actively enter into a text field on our online shop may be collected and stored by WooCommerce or Automattic. So if you register with us or place an order, Automattic may collect, process, and store this data. In addition to email addresses, names, or addresses, this may also include credit card or invoice information. Automattic may also use this information for its own marketing campaigns.

Additionally, there is also information that Automattic automatically collects about you in so-called server log files:

IP address Browser information Pre-set language settings Date and time of web access WooCommerce also sets cookies in your browser and uses technologies such as pixel tags (web beacons) to clearly identify you as a user and possibly offer interest-based advertising. WooCommerce uses a variety of different cookies, which are set depending on user actions. That means, for example, if you add a product to the shopping cart, a cookie is set to keep the product in the cart even if you leave our website and come back at a later time.

Here we show you an exemplary list of possible cookies that may be set by WooCommerce:

Name: woocommerce_items_in_cart Value: 1 Purpose: This cookie helps WooCommerce determine when the content in the shopping cart changes. Expiration: after the session ends

Name: woocommerce_cart_hash Value: 447c84f810834056ab37cfe5ed27f204211134201-7 Purpose: This cookie is also used to recognize and store changes in your shopping cart. Expiration: after the session ends

Name: wp_woocommerce_session_d9e29d251cf8a108a6482d9fe2ef34b6 Value: 1146%7C%7C1589034207%7C%7C95f8053ce0cea135bbce671043e740211134201-4aa Purpose: This cookie contains a unique identifier for you so that the shopping cart data in the database can be found. Expiration: after 2 days

How long and where are the data stored? Unless there is a legal obligation to retain data for a longer period, WooCommerce deletes the data when they are no longer needed for the purposes for which they were stored. For example, server log files containing technical data about your browser and IP address are typically deleted after 30 days. Automattic uses the data to analyze traffic on its own websites (for example, all WordPress sites) and to address any potential issues. The data is stored on Automattic’s servers in the United States.

How can I delete my data or prevent data storage?

You have the right to access your personal data at any time and to object to its use and processing. You can also file a complaint with a supervisory authority at any time.

In your browser, you also have the option to manage, delete, or disable cookies individually. However, please note that disabling or deleting cookies may have potential negative effects on the functionality of our WooCommerce online shop. The process of managing cookies varies slightly depending on which browser you use. Below are links to instructions for the most common browsers:

Chrome: Delete, enable, and manage cookies in Chrome
Safari: Manage cookies and website data with Safari
Firefox: Delete cookies to remove data stored by websites on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Delete and manage cookies

Automattic is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information about this at https://www.privacyshield.gov/participant?id=a2zt0000000CbqcAAC. For more details about the privacy policy and the types of data collected by WooCommerce, visit https://automattic.com/privacy/. You can find general information about WooCommerce at https://woocommerce.com/.

jQuery CDN Privacy Policy

To efficiently deliver our website and all our individual subpages (web pages) on various devices, we utilize services from jQuery CDN provided by the jQuery Foundation. jQuery is distributed via the Content Delivery Network (CDN) of the American software company StackPath (LCC 2012 McKinney Ave. Suite 1100, Dallas, TX 75201, USA). Through this service, your personal data is stored, managed, and processed.

A Content Delivery Network (CDN) is a network of regionally distributed servers connected via the internet. This network enables content, especially very large files, to be delivered quickly even during high traffic peaks.

jQuery utilizes JavaScript libraries to efficiently deliver our website content. For this purpose, a CDN server loads the necessary files. Once a connection is established with the CDN server, your IP address is captured and stored. This occurs only if this data is not already stored in your browser from a previous website visit.

In StackPath’s privacy policy, it is explicitly mentioned that StackPath uses aggregated and anonymized data from various services (including jQuery) to enhance security and for their own services. However, you cannot be identified as an individual from this data.

If you prefer not to have this data transmitted, you always have the option to install JavaScript blockers such as ghostery.com or noscript.net. Alternatively, you can simply disable the execution of JavaScript codes in your browser. However, choosing to deactivate JavaScript codes will alter the usual functions. For example, a website may not load as quickly.

StackPath is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. For more information, visit https://www.privacyshield.gov/participant?id=a2zt0000000CbahAAC&status=Active. For more information on privacy at StackPath, refer to https://www.stackpath.com/legal/privacy-statement/, and for jQuery, visit https://openjsf.org/wp-content/uploads/sites/84/2019/11/OpenJS-Foundation-Privacy-Policy-2019-11-15.pdf.

Source: Generated with the Privacy Policy Generator from firmenwebseiten.at in cooperation with pressefeuer.at

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